Innovative Live Gigs: Enhancing Artist-Fan Interaction Online
Over the last year, BBC Radio 1’s New Music Show with Jack Saunders has been hosting an innovative series of immersive live gigs with artists like Gardna, Charlotte Plank and Sam Tompkins. We’ve done this through a new type of partnership with Bristol-based tech company Condense, and I want to share some detail on how we’re working with them.
Immersive live gigs are sessions with a difference – where fans at home feel like they’re in the room with the artist as they perform by entering a virtual venue called the New Music Portal.
The New Music Portal enables the BBC to bring the best of our performances to younger audiences who are increasingly spending time in these sorts of game-like online environments. In fact, they’ve already seen massively popular music events in spaces like Fortnite – young people in their millions have gone to online concerts from megastars like Travis Scott, Billie Eilish, and Ariana Grande.
Using Condense’s technology, we can give artists access to this technology at a much earlier stage of their career – and give their fans an experience they can’t get anywhere else. Artists’ performances are captured and live-streamed as “true-to-life” video, and fans can join live events as an avatar on their mobile or laptop and move around the venue like a video game. This lets artists and their fans see and interact with each other live, from anywhere, offering an unprecedented level of connection, community and engagement.
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