The B2B solutions provider for alternative assets, Ctrl Alt, recently announced that it has raised £2.2 million in a funding round aimed at empowering fintechs and investment platforms to diversify their investment offerings. The funding round was led by Forward Partners and Middlegame Ventures, with participation from several notable institutional and angel investors. Ctrl Alt, founded in 2020 by Matt Ong, offers API and White Label capabilities that enable investment platforms to access alternative assets such as property and green energy. By bridging the gap between asset holders and asset allocators, Ctrl Alt is making alternative assets more accessible to individual consumers.
Ctrl Alt's mission is to challenge the exclusivity and outdated processes that have traditionally limited access to alternative assets like property and green energy.
They believe that a diversified investment portfolio should be accessible to all, not just the super-rich and institutional investors. By providing the infrastructure for investment platforms to expand their offerings beyond stocks and bonds, Ctrl Alt is helping financial services remain competitive in today's market.
In addition to empowering investors, Ctrl Alt also simplifies the capital raising process for asset owners. The company's team of financial and technical experts, along with their purpose-built products, manage the asset investment side from end to end. This simplification and support bring a wider variety of assets into the market and meet the growing consumer demand for alternative investments.
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