Distil.ai Secures £1.1M Funding to Enhance Customer Data Platform
Distil.ai, an Exeter, UK-based provider of a customer data platform, recently secured £1.1M in funding. The round of funding was led by Mercia Ventures and supported by angel investors. The company plans to utilize the funds to further enhance its platform and expand its sales and marketing team, aiming to scale the business. Distil.ai was founded in 2018 by Gerry McNicol, who is currently serving as the CEO.
Distil.
.ai's platform enables businesses of all sizes, especially those without their own in-house data teams, to gain access to valuable business intelligence for ecommerce. By leveraging AI and machine learning data tools, the platform optimizes customer engagement by capturing buying signals and behavior across various digital platforms. It then consolidates the data into a single customer view and categorizes customers into segments, allowing companies to focus their marketing efforts on the customers that yield the best results. Moreover, the platform provides insights on marketing improvement, product performance, sales strategies, and even discounting strategies and promotions.
Distil.ai has already established a strong customer base, serving notable clients such as AQL, Crowdfunder, CMO Stores, Eden Project, Flavourly, Mancave, and Crowdcube. The company's success lies in their ability to bridge the gap between businesses and data intelligence, empowering companies to leverage their data to drive growth and make informed decisions. With the recent funding, Distil.ai is well-positioned to further develop their platform and expand their reach in the market.
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