Fresho Secures $17 Million to Expand Fresh Food Technology
Fresho, a prominent fresh food technology platform provider, has its roots in London, UK, with additional operations in Melbourne, Australia, and Auckland, New Zealand. Recently, the company successfully raised an impressive $17 million in Series B funding, increasing its total investment to a significant $50 million. This funding round saw notable participation from backers, including Geoff Tarrant, who brings a wealth of experience as a former director of ASX-listed Adbri. Tarrant is set to take a seat on Fresho’s Board of Directors, marking a pivotal moment in the company's strategic growth and governance.
The funds acquired during this funding round are earmarked for invigorating Fresho’s investment in AI and other emerging technologies, which are crucial for their advancement in the highly competitive fresh food market.
The company aims to enhance its existing operations and extend its influence further across the UK, Ireland, Australia, and New Zealand. Significantly, Fresho has set its sights on establishing a physical presence in the US market by 2025, capitalizing on successful engagements in states such as Texas, New York, and California over the past two years.
Founded in 2015 by James Andronis and Huw Birrell, Fresho's mission is to provide a streamlined order management platform for fresh food wholesalers, enabling them to function efficiently and serve their restaurant clients effectively. The platform leverages AI technology to convert incoming orders into structured data automatically, facilitating real-time access to live pricing and availability for restaurants through its innovative app. High-profile Michelin-starred restaurants such as Wild Honey at Sofitel St James in London, Cote, and Le Bernardin in New York City, as well as renowned venues like Bennelong and Cafe Sydney in Australia, are among the many establishments that have embraced Fresho's transformative solutions.
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