Kriya, a fintech platform based in London, UK, recently received a $50M funding facility from Viola Group. The company plans to use this funding to introduce embedded B2B Payments to mid-market and enterprise merchants in the UK and Europe, enabling them to better serve their business customers. Led by CEO Anil Stocker, Kriya offers a platform that allows businesses to access B2B payments and credit with ease, thanks to integrations and instant credit decisions. Since its establishment in 2011, Kriya has expanded operations to the UK, Ireland, Spain, the Netherlands, Poland, and Belgium, helping businesses collect over £27 Billion in B2B payments and facilitating over £3.5 Billion in credit for suppliers and buyers. Kriya boasts a strong network of strategic distribution partners, such as Barclays Bank, and has received backing from equity investors like Northzone, Barclays Bank, and Mouro Capital (owned by Santander Bank).
In response to the funding news, Anil Stocker remarked: “We’re witnessing significant changes in the mindset of innovative merchants as they reimagine their B2B sales journeys.
This includes everything from marketing and onboarding new types of buyers through various channels, to streamlining the checkout process by offering different payment options and PayLater features to support their buyers’ cash flow."
With this funding, Kriya aims to empower merchants with the necessary tools to adapt and thrive in the evolving B2B landscape. By providing access to integrated payment solutions and credit facilities, Kriya will make it easier for businesses to attract and retain customers, enhance their cash flow, and ultimately drive growth. The company's strong track record and extensive network of partners position it well to achieve these objectives and make a significant impact in the B2B payments industry.
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