Signol, a forward-thinking sustainability startup based in London, UK, is making significant strides in reducing emissions in both the shipping and aviation industries. The company recently secured an impressive £2.5 million in funding, a considerable boost that will allow it to amplify its efforts in promoting sustainable practices. This funding round was led by the investment firm TMV, with valuable contributions from partners such as Ultranav, MOL PLUS, and East Innovate. With this financial support, Signol aims to enhance its solutions and increase its presence in the commercial sectors of aviation and shipping.
The funds will primarily be used to implement a proof-of-concept (POC) initiative in the corporate travel sector.
This innovative approach focuses on leveraging behaviour change techniques to help organizations significantly reduce their avoidable emissions associated with business travel. By targeting corporate travel, Signol is poised to make a considerable impact, as businesses increasingly seek to lower their carbon footprints. Engaging employees is central to this mission, as the startup believes that fostering a culture of sustainability within organizations can lead to meaningful reductions in emissions.
At the helm of Signol is CEO Michael Fanning, who leads a team dedicated to using data and behavioural science to empower employees towards making more sustainable decisions. The company has developed a scalable communications platform that equips maritime and aviation crew members with essential strategies and techniques to capitalize on their opportunities for fuel savings. By combining technology with behavioural insights, Signol underscores the vital role of individual actions in achieving broader sustainability goals. This multifaceted approach not only promises to benefit the environment but also helps organizations realize cost savings through more efficient operations.
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