Sniffers Pet Care Secures £850K for Expansion
Sniffers Pet Care, a pet treat supplier based in Elland, UK, recently secured £850K in Series A funding from Traditum Private Equity. The investment will enable the company to ramp up production at its Elland facility and generate an additional £3.3M in annual revenue. Led by Simon Brown, Sniffers Pet Care has evolved from a small family-owned distribution business to a prominent manufacturer of dog treats that prioritize ethically sourced and natural ingredients.
The company's commitment to quality and sustainability has earned them partnerships with major retailers such as Pets at Home and Jollyes.
They have successfully launched their challenger brand, NAW, in 2023, catering to customers who are looking for natural and nutritious pet treats. With the new funding, Sniffers Pet Care is poised to expand its market presence and meet the growing demand for premium pet products.
Simon Brown, the founder of Sniffers Pet Care, expressed excitement about the company's future prospects and their mission to provide pet owners with high-quality treats for their beloved animals. The funding from Traditum Private Equity will not only boost production capacity but also enable Sniffers Pet Care to explore new opportunities for growth and innovation in the competitive pet food industry.
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