Optimise Your Amazon Product Titles In 5 Steps
1) Check where you are
For each listing search your seller rank
How to find it?
- Go to your product listing
- Scroll down to:
2) Grade your listing
This is a cool little tool to find out if you’re going in the right direction with your Amazon title optimisation:
3) Keyword research
Use Google keyword planner to find our what buyers are looking for when they think about your product.
Link to Google keyword planner
4) Start optimising your Amazon product listing title
- Once you've made your keyword researched list, smartly insert the relevant keywords into your title and the rest of your product page. Remember to think about the user first > no keyword stuffing.
- Amazon allows you to use 250 characters for each title… use all of them
- First 5 words in your product title are the most important
- Write “and” instead of “&” unless it’s in the brand
- Write numbers as numerals, not words
- Units of measurements should be spelt out and not abbreviated
- Avoid putting prices, promotions, symbols in the title
Based on our estimates, a good title only impacts about 20% of a good Amazon product rank. If you want to dig deeper:
Ultimate guide to higher product ranking
5) Check your progress
It can take a few weeks for your seller rank to increase. Make a habit of noting your modifications and regularly checking your progress.
Amazon optimisation can get very time consuming. Developers have created third party software to help you a long the way. You'll find a non-exhaustive comparison of Amazon software here